Engagement Segmentation is crucial for several reasons:
1. Personalization: It allows you to send more personalized and relevant content to your subscribers. Personalized emails have been shown to improve engagement rates significantly. 2. Improved Metrics: By targeting engaged users, you can improve your overall email marketing metrics, such as open rates and click-through rates. 3. Reduced Unsubscribes: Sending relevant content to engaged users can reduce the likelihood of unsubscribes, as people are more likely to stay subscribed if they find your content valuable. 4. Resource Optimization: It helps in efficiently allocating your marketing resources. You can focus your efforts on segments that are more likely to convert, rather than wasting resources on less engaged subscribers.