engagement segmentation

How to Segment Your Audience Based on Engagement?

There are several ways to segment your audience based on their engagement levels:
1. Active Subscribers: These are users who regularly open and click on your emails. They are highly engaged and are the most valuable segment.
2. Inactive Subscribers: These are users who have not interacted with your emails for a certain period. They may need re-engagement campaigns to bring them back.
3. New Subscribers: Users who have recently joined your email list. They are still warming up to your content and may need introductory or onboarding emails.
4. Occasional Engagers: These are users who engage sporadically. They might be interested in specific types of content or offers.

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