mobile performance

What Metrics Should You Track for Mobile Email Performance?

Several metrics can help you gauge the effectiveness of your mobile email campaigns:
Open Rate: The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of recipients who clicked on a link in your email.
Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase.
Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.

Frequently asked queries:

Why is Mobile Performance Important in Email Marketing?
What Metrics Should You Track for Mobile Email Performance?
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Are there any exemptions?
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