While the benefits are clear, achieving contextual relevance can be challenging:
Data Management: Gathering and managing the necessary data to create contextually relevant emails can be complex and time-consuming. Privacy Concerns: Using personal data to personalize emails must be done carefully to avoid privacy issues and comply with regulations like GDPR and CCPA. Resource Intensive: Creating and managing personalized, contextually relevant campaigns can require significant resources, including time, technology, and expertise.