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What Metrics Should You Track for Mobile Optimization?

To gauge the effectiveness of your mobile optimization efforts, track the following metrics:
- Open Rates: Monitor the percentage of emails opened on mobile devices.
- Click-Through Rates (CTR): Assess how many users are clicking on your links from mobile devices.
- Conversion Rates: Measure the number of conversions (e.g., purchases, sign-ups) originating from mobile users.
- Bounce Rates: Keep an eye on the percentage of users who leave your email without taking action.

Frequently asked queries:

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