What Metrics Should You Track to Gauge Consumer Trust?
Several metrics can help you gauge consumer trust in your email marketing efforts:
Open Rates: High open rates indicate that your subscribers trust you enough to open your emails. Click-Through Rates (CTR): A high CTR shows that your content is engaging and trustworthy enough for subscribers to take action. Unsubscribe Rates: A low unsubscribe rate suggests that your audience finds value in your emails. Spam Complaints: High spam complaints are a red flag that you are losing consumer trust. Engagement: Metrics like time spent reading the email and interaction with embedded links can provide insights into trust levels.