birthday greetings

What Metrics to Track for Birthday Emails?

Tracking the performance of your birthday email campaigns is essential for continuous improvement. Key metrics to monitor include:
Open Rate: The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of recipients who click on a link within your email.
Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
Revenue Generated: The total sales or revenue generated from the birthday email.

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