What Should Be Included in a Re-Engagement Template?
Effective re-engagement templates should include:
Personalization: Use the subscriber's name and tailor content to their preferences. Compelling Subject Line: Create curiosity or offer an incentive to open the email. Clear Call-to-Action (CTA): Make it easy for subscribers to take the next step, whether it's visiting your website or updating their preferences. Exclusive Offers: Provide special discounts or offers to entice inactive users. Engaging Content: Share valuable updates, new products, or helpful resources to draw them back in.