While a conversational tone has many benefits, there are some common pitfalls to avoid:
Over-Familiarity: While being friendly is good, avoid being too casual or using slang that may not resonate with your audience. Lack of Structure: Even a conversational email needs structure. Ensure your email has a clear beginning, middle, and end. Ignoring Data: Use data to understand what tone works best with your audience. Continuously test and refine your approach.