What Role Does Segmentation Play in Email Marketing?
Segmentation involves dividing your email list into smaller groups based on specific criteria like demographics, purchase history, or engagement levels. This allows for more targeted and relevant communication, which can lead to higher engagement and conversion rates. For instance:
- New Subscribers: Send a welcome series to introduce your brand. - Loyal Customers: Offer exclusive deals and early access to new products. - Inactive Users: Send re-engagement campaigns to win them back.