To set up an effective abandoned cart workflow, follow these steps:
1. Identify Cart Abandonment: Use your e-commerce platform or a specialized tool to detect when a customer abandons their cart. 2. Segment Your Audience: Segment your audience based on their behavior, such as frequent buyers, first-time visitors, and high-value carts. 3. Create Email Series: Develop a series of emails to be sent at different intervals. Typically, a series includes three emails: the first sent within an hour, the second within 24 hours, and the third within 48-72 hours. 4. Personalize Content: Personalize the emails with the customer's name and include images and descriptions of the abandoned items. 5. Add Incentives: Offer discounts or free shipping to entice customers to complete their purchase.