Timing is crucial for abandoned cart emails. Here’s a typical schedule:
1. First Email (Within One Hour): Send a reminder email within an hour of cart abandonment. This is when the purchase intent is still high. 2. Second Email (24 Hours Later): Send a follow-up email 24 hours later, reiterating the benefits of the product and possibly introducing a small incentive. 3. Third Email (48-72 Hours Later): Send a final email 48-72 hours after the first one, offering a more substantial incentive like a larger discount or free shipping.