When sending a test email, there are several critical elements to scrutinize:
Content Accuracy: Ensure that all links, images, and text are correct and functional. Formatting: Verify that the email's format appears as intended on both mobile and desktop devices. Subject Line: Check for typos and make sure it is engaging enough to encourage recipients to open the email. Personalization: Confirm that any personalized elements (like names or unique offers) are displaying correctly.