Testing is a critical component of any email marketing campaign. Here are key elements you should test:
Subject Lines: Experiment with different subject lines to see which ones generate higher open rates. Email Content: Test various formats, images, and calls to action to determine what resonates best with your audience. Send Times: Analyze how different send times impact open and click-through rates. Segmentation: Test different audience segments to see how they respond to personalized content. Deliverability: Ensure your emails land in the inbox and not in the spam folder.