Conducting a content audit involves several key steps:
Inventory: Gather all your email content, including subject lines, body text, images, and CTAs. Assessment: Analyze each piece of content for performance metrics such as open rates, click-through rates, and conversion rates. Evaluation: Determine the quality and relevance of your content. Identify high-performing content and areas needing improvement. Optimization: Make necessary adjustments to improve content quality and performance. This could involve tweaking subject lines, updating CTAs, or revising body text. Documentation: Keep a record of your findings and the changes made. This helps in tracking progress and making future audits easier.