Automated backups are crucial for several reasons: 1. Data Loss Prevention: Accidental deletion or corruption of data can happen. Automated backups ensure that you have recent copies of your data. 2. Business Continuity: In case of a disaster, having backups ensures that your email marketing operations can continue with minimal disruption. 3. Compliance: Many industries have regulatory requirements for data retention and protection. Automated backups help in meeting these compliance standards. 4. Cost-Effective: Automated systems reduce the need for manual intervention, saving time and reducing the likelihood of human error.