What Steps are Involved in Cleaning an Email List?
Cleaning an email list involves the following steps: 1. Identify and Remove Invalid Emails: Use tools to validate email addresses and remove those that are incorrect or invalid. 2. Unsubscribe Inactive Subscribers: Identify subscribers who haven’t engaged with your emails over a specific period (e.g., six months) and consider removing them. 3. Correct Typos and Errors: Look for common typos in email addresses and correct them where possible. 4. Segment by Engagement Level: Create segments based on engagement levels and focus your efforts on the most engaged subscribers.