What steps should be taken after an opt-out request?
After an opt-out request is processed, it is good practice to send a confirmation email to the subscriber, acknowledging their request. This can serve as a final touchpoint to leave a positive impression. Additionally, analyzing the reasons for unsubscribes can provide valuable insights for improving your email marketing strategy. Conducting exit surveys or offering an option to provide feedback can help you understand why subscribers are opting out and how you can improve your campaigns.