monitor and measure:

What Tools Can Help in Monitoring and Measuring?

Several tools can assist you in monitoring and measuring your email marketing efforts:
Email Service Providers (ESPs): Platforms like Mailchimp, Constant Contact, and Campaign Monitor offer comprehensive analytics dashboards.
Google Analytics: Integrate your email campaigns with Google Analytics to track the performance on your website.
Heatmap Tools: Tools like Hotjar can help you see where recipients are clicking within your emails.
A/B Testing Tools: Platforms like Optimizely can help you test different versions of your emails to see which performs better.

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