Several tools can assist in tracking and analyzing the performance of your email campaigns:
- Google Analytics: Integrate with your email platform to track [website traffic](#) and conversions originating from your emails. - Email Service Providers (ESPs): Most ESPs like Mailchimp, Constant Contact, and Sendinblue offer built-in analytics that provide insights into open rates, CTR, and more. - Customer Relationship Management (CRM) Systems: Tools like Salesforce and HubSpot can track how email interactions contribute to the overall customer journey.