measuring impact

What Tools Can Help Measure Impact?

Several tools can assist you in measuring the impact of your email marketing campaigns:
- Email Service Providers (ESPs): Platforms like Mailchimp, Constant Contact, and Sendinblue provide built-in analytics to track key metrics.
- Google Analytics: Integrating your email campaigns with Google Analytics can provide deeper insights into how recipients interact with your website post-click.
- Customer Relationship Management (CRM) Systems: Tools like Salesforce and HubSpot can help track the full customer journey, from email engagement to final conversion.

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