Several tools can help you track and measure your email marketing performance:
- Google Analytics: By adding UTM parameters to your email links, you can track how your email campaigns are driving traffic and conversions on your website.
- Email Marketing Software: Tools like Mailchimp, Constant Contact, and HubSpot offer comprehensive analytics dashboards.
- A/B Testing Tools: Tools like Optimizely and VWO allow you to test different versions of your emails to see which one performs better.