A dedicated IP address is not necessary for everyone. Here are some scenarios where it is particularly beneficial:
- High Volume Senders: If you send a large number of emails (typically over 100,000 per month), a dedicated IP can help manage your sending reputation more effectively. - Brand-Sensitive Campaigns: For brands where the email deliverability and sender reputation are paramount, a dedicated IP can offer more control. - Compliance Requirements: Certain industries, such as finance and healthcare, may have regulatory requirements that necessitate a dedicated IP.