Warming up a dedicated IP address is critical to establish its reputation. Here's how to do it:
1. Gradual Increase in Volume: Start by sending small batches of emails and gradually increase the volume over several weeks. 2. Send to Engaged Users First: Initially, send emails to your most engaged users who are likely to open and interact with your emails. This will help build a positive reputation. 3. Monitor Performance: Keep an eye on metrics like open rates, click-through rates, and bounce rates to ensure that your emails are being well-received.