escalate when necessary

When Should You Escalate?

There are several scenarios where escalation is necessary:
1. Technical Issues: If you're experiencing persistent issues with your email delivery or tracking, it's crucial to escalate to your IT or email service provider.
2. Compliance Concerns: If there's a risk of violating legal requirements like GDPR or CAN-SPAM, escalate to your legal team.
3. Performance Drops: When you notice a significant drop in open rates or click-through rates, escalate to your marketing manager or data analyst.
4. Customer Complaints: If you receive multiple complaints about your emails, escalate to customer service or a higher-level marketing executive.
5. Resource Constraints: When you lack the resources to execute your campaign effectively, escalate to your supervisor for additional support.

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