The placement of your CTA can significantly impact its effectiveness. Here are some strategic locations:
Above the Fold: Place a CTA near the top of your email, so it’s visible without scrolling. This is particularly effective for recipients who quickly skim your emails. At the End: A CTA at the end of your email can serve as a final prompt after the recipient has read through the content. In the Middle: Depending on the length of your email, having a CTA in the middle can capture readers who may not make it to the end. Multiple CTAs: If your email is long, consider including multiple CTAs to accommodate different stages of engagement.