Strategic placement of internal links can significantly impact the effectiveness of your email marketing campaign:
1. Table of Contents: If your email is lengthy, include a table of contents at the beginning with internal links to different sections. 2. Call-to-Action (CTA) Buttons: Place internal links within CTA buttons to guide readers to specific actions, such as signing up for a webinar or downloading a resource. 3. Product Descriptions: Link to specific product pages for more detailed information. 4. Blog Excerpts: If you mention blog posts, include internal links to the full articles on your website.