Why is an Email Gateway Important in Email Marketing?
An email gateway is essential for several reasons:
- Deliverability: It helps increase the chances of your marketing emails reaching the inbox rather than the spam folder. - Security: It ensures that your emails are free from malware and phishing attempts, protecting both your brand and your recipients. - Compliance: An email gateway helps you comply with various regulations such as GDPR, CAN-SPAM, and others, ensuring that your email marketing practices are lawful. - Analytics: Some gateways provide analytics and reporting features, allowing you to track the performance of your email campaigns.