Why Are Mobile Friendly Buttons Important in Email Marketing?
In the context of email marketing, mobile friendly buttons play a crucial role in enhancing the user experience and driving engagement. With over half of email opens occurring on mobile devices, ensuring your call-to-action (CTA) buttons are optimized for mobile users can significantly impact your campaign's success. Mobile friendly buttons are designed to be easily clickable on smaller screens, providing a seamless experience that encourages users to take the desired action.