mobile friendly buttons

How to Measure the Effectiveness of Mobile Friendly Buttons?

To determine the effectiveness of your mobile friendly buttons, consider the following metrics:
1. Click-Through Rate (CTR): Monitor the percentage of users who click on your buttons.
2. Conversion Rate: Track the number of users who complete the desired action after clicking the button.
3. Engagement Metrics: Analyze how users interact with your email, including time spent and scroll depth.
4. A/B Testing: Experiment with different button designs, sizes, and placements to see what performs best.

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