Data Loss Prevention: Backups protect against data loss caused by technical glitches, human errors, or cybersecurity threats. Regulatory Compliance: Many industries require businesses to maintain certain records for compliance purposes. Regular backups help meet these legal requirements. Business Continuity: In the event of a disaster, having backups ensures that your email marketing efforts can continue with minimal disruption. Historical Data Analysis: Backups allow you to analyze historical data to identify trends and improve future email marketing strategies.