A well-crafted welcome sequence can significantly impact your email marketing success. It helps in: - Creating a Strong First Impression: A welcome email is often the first direct communication with a new subscriber. Make it count. - Improving Engagement Rates: Subscribers are most engaged when they first sign up. Capitalize on this by sending timely and relevant emails. - Setting Expectations: Clearly outline what subscribers can expect from your emails, including frequency and content types. - Building Trust and Relationship: Use this opportunity to introduce your brandâs story, mission, and values to foster a deeper connection.