Why is Data Integrity Important in Email Marketing?
Maintaining data integrity is crucial for several reasons:
1. Improved Personalization: Accurate data allows for tailored content that resonates with individual customers. 2. Increased Engagement: High-quality data leads to higher open and click-through rates. 3. Regulatory Compliance: Ensuring data accuracy helps in complying with regulations like GDPR and CAN-SPAM Act. 4. Brand Trust: Customers are more likely to trust brands that handle their data responsibly.