Why is Email Marketing a Target for Cybercriminals?
Email marketing is a prime target for cybercriminals for several reasons:
1. Wide Reach: Email marketing campaigns often have a broad audience, providing cybercriminals with numerous potential victims. 2. Trust: Recipients tend to trust emails from known brands, making them more susceptible to phishing and spoofing attacks. 3. Data Rich: Email marketing systems store valuable customer data, which can be lucrative for cybercriminals if breached. 4. Low Cost: Email-based attacks are relatively inexpensive to execute, allowing cybercriminals to operate with minimal investment.