What are the Consequences of Not Having an Email Marketing Policy?
Without a formal email marketing policy, organizations risk non-compliance with legal standards, which can result in substantial fines and damage to their reputation. Additionally, inconsistent email practices can lead to customer dissatisfaction, unsubscribes, and a decrease in open rates and conversions. In the worst-case scenario, the brand could be blacklisted by email service providers, severely impacting its ability to communicate with its audience.