Why is it Important to Notify Authorities in Email Marketing?
Email marketing is a powerful tool for businesses to reach their audience. However, it must be conducted within the confines of legal and ethical standards. Notifying authorities is crucial to ensure compliance with laws such as the CAN-SPAM Act in the United States, the General Data Protection Regulation (GDPR) in the European Union, and similar regulations worldwide. Failure to comply can result in hefty fines and damage to a company’s reputation.