Scalability: As your email list grows, so does the amount of data you need to store. Optimized storage ensures that you can scale your operations without a corresponding increase in costs. Performance: Efficient storage solutions can improve the speed and reliability of your email campaigns, ensuring that emails are sent and received promptly. Cost-Effectiveness: By using storage optimally, you can reduce overhead costs associated with data storage, which can be significant over time. Data Security: Proper storage solutions can help in safeguarding sensitive customer data, which is crucial for maintaining trust and complying with regulations.