respect opt outs

Why is Respecting Opt-Outs Important in Email Marketing?

Respecting opt-outs is crucial in email marketing for several reasons. Firstly, it ensures compliance with legal requirements such as the General Data Protection Regulation (GDPR) and the CAN-SPAM Act. Secondly, it builds trust with your audience, demonstrating that you respect their preferences and privacy. Lastly, ignoring opt-out requests can damage your brand reputation and lead to a higher rate of spam complaints, which can negatively impact your email deliverability.

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