Subscriber verification is crucial for several reasons:
Improves Deliverability: Verified email addresses are less likely to bounce, ensuring higher deliverability rates. Reduces Spam Complaints: By confirming that subscribers have opted in, you minimize the risk of being marked as spam. Enhances Engagement: Verified subscribers are more likely to engage with your content, leading to better metrics like open and click-through rates. Protects Sender Reputation: Maintaining a clean list helps protect your sender reputation, which is vital for inbox placement.