Despite their potential, incorporating sound marks into email marketing does come with challenges:
Technical Limitations: Not all email clients support embedded audio, which can limit the reach and effectiveness of sound marks. User Preferences: Some users may find unsolicited audio disruptive, leading to a negative experience. It's crucial to offer options for recipients to control the audio playback. Legal Considerations: As with any trademark, sound marks must be legally protected. Companies need to ensure their sound marks do not infringe on existing trademarks.