There are several reasons why using a dedicated IP can be advantageous in email marketing:
1. Improved Deliverability: With a dedicated IP, your email deliverability is not impacted by the actions of other senders. This means you can build your own IP reputation based on your sending practices. 2. Reputation Control: A dedicated IP allows you to manage your email sending reputation more effectively. ISPs monitor your sending patterns and reputation, which can influence whether your emails are marked as spam or delivered to the inbox. 3. Scalability: If you have a large volume of emails to send, a dedicated IP can support this better than a shared IP. High-volume senders often experience deliverability issues with shared IPs due to throttling and reputation management.