There are several reasons why businesses opt for third-party services:
Ease of Use: These platforms are designed to be user-friendly, even for those without technical expertise. Scalability: They allow businesses to scale their email marketing efforts as they grow. Advanced Analytics: Provides detailed reports and insights for better decision-making. Deliverability: Ensures high deliverability rates through optimized sending servers and practices. Compliance: Helps in adhering to email marketing regulations like GDPR and CAN-SPAM.