Cross promotion can be beneficial for several reasons:
Audience Expansion: It helps you reach a new audience that may be interested in your offerings. Cost-Effectiveness: Since you're leveraging an existing email list, it can be more cost-effective than other forms of advertising. Credibility: When a trusted brand promotes your products, it adds an extra layer of credibility. Increased Engagement: Engaging content from a partner can keep your audience interested and subscribed.