There are several reasons to use custom short URLs in email marketing:
Branding: Custom URLs can include your brand name, making them easily recognizable and enhancing brand visibility. Trust and Credibility: Recipients are more likely to trust and click on a branded URL than a generic one, reducing the chances of the email being marked as spam. Tracking and Analytics: Custom short URLs allow for detailed tracking of click-through rates, helping you to measure the effectiveness of your email campaigns. Aesthetics: Short URLs are cleaner and more professional looking, which can improve the overall appearance of your email.