Using dedicated email marketing platforms provides several advantages:
Ease of Use: These platforms are designed to be user-friendly, allowing even those with limited technical knowledge to create professional emails. Automation: They offer advanced automation features that can save time and increase efficiency by automating repetitive tasks. Analytics: Detailed analytics and reporting allow marketers to track the performance of their campaigns and make data-driven decisions. Scalability: These platforms can handle large volumes of emails, making them suitable for businesses of all sizes. Compliance: They help ensure compliance with regulations such as GDPR and CAN-SPAM by providing tools to manage subscriptions and permissions.