There are several reasons to use HTTPS links in your email marketing campaigns:
Security: HTTPS encrypts the data exchanged between the user's browser and the server, protecting sensitive information from being intercepted by third parties. Trust: Many users are becoming more aware of online security and are more likely to click on links that are secure. HTTPS links can enhance the credibility of your emails. SEO Benefits: Search engines like Google prefer HTTPS links, which can positively impact your website’s search engine ranking. Compliance: Using HTTPS can help in complying with data protection regulations such as GDPR, which require the secure handling of personal data.