There are several reasons to use template languages in email marketing:
Personalization: Template languages allow you to insert personalized content such as the recipient's name, location, or purchase history directly into the email, enhancing user engagement. Dynamic Content: With template languages, you can create content blocks that change based on user data, such as displaying a product recommendation only if the user has shown interest in similar items. Efficiency: Instead of creating multiple versions of an email, you can use a single template with conditional logic to address different segments of your audience. Scalability: As your email list grows, template languages make it easier to manage and send emails without compromising on personalization or quality.