How are data privacy regulations affecting email marketing?
Data privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have had a profound impact on email marketing. These regulations require businesses to obtain explicit consent from subscribers before sending marketing emails and provide clear options for opting out. Marketers must be transparent about how they collect, store, and use personal data. Compliance with these regulations is essential to avoid hefty fines and maintain the trust of your audience. Ensuring that your email practices are compliant with data privacy laws is a top priority for any marketer.