What metrics should marketers focus on to measure email marketing success?
To measure the success of email marketing campaigns, marketers should focus on key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Open rates indicate the effectiveness of your subject lines and timing, while click-through rates measure the engagement with your content. Conversion rates show how well your emails are driving the desired actions, such as purchases or sign-ups. Monitoring unsubscribe rates can help identify issues with your content or frequency. Additionally, tracking metrics like bounce rates and spam complaints can provide insights into the health of your email list and deliverability.