What Are the Best Practices for Writing Engaging Subject Lines?
The subject line is the first thing recipients see, making it a crucial element of your email. To write engaging subject lines, keep them short and to the point. Aim for 50 characters or less to ensure they display correctly on mobile devices.
Using action-oriented language and creating a sense of urgency can also make your subject lines more compelling. Personalization can further enhance engagement, as can testing different approaches to see what resonates with your audience.